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I had the honor and privilege of redesigning Tracie Fobes’ website, and I can’t wait to share the final result. In this post, I’m sharing all of the project details (including the tech stack we used), the before and after pictures, Tracie’s honest feedback, and more!
If you haven’t met Tracie, she is an incredibly talented blogging coach!
Tracie started her first blog back in 2009 and was able to pay off $35,000+ in debt just 2 years into her blogging journey. 10 years later, she sold that blog for over 6 figures! Now, she helps other bloggers start, grow, and scale their blogs to a full-time income just like she did!
How Tracie and I Met
When I was trying to grow my Christian lifestyle blog back in 2019, I joined Tracie’s group coaching membership for advanced bloggers. Tracie was my mentor, and voice of reason for years!
Tracie has had a front-row seat to my entire journey from hustling blogger to thriving as a website designer! It all came full circle when she decided to hire me.
About the Design Functionality
Tracie really wanted to elevate her online presence and get a website that was professional (appealing to both her men and women clientele) while reflecting her own vibrant personality. That’s why we went with a navy blue and hot pink color palette. The blues and grays really ground the entire design while the pops of pink showcase Tracie perfectly!
My favorite part of the project was thoughtfully considering the user experience with Tracie. On every page of the site, we wanted to make sure that the content was easy to navigate and user-friendly for every website visitor. Here are a few ways we accomplished that:
- We curated three landing pages with content that’s specific to the stage of blogger – one for newbies, amaeteurs and expert bloggers. Because blogging is such a big topic to cover, Tracie needed a way to tailor her advice depending on the experience level of her potential clients. She added these pages to the menu navigation bar as well.
- Next, we customized each blogging category page with easy-to-navigate tabs so the user can easily find what they’re looking for.
- We also added customized lead magnet pop-ups to each of her blog posts. This allows Tracie to provide relevant resources her audience needs while effortlessly collecting email addresses on her list and keeping the reader engaged on the post after they sign up.
Psst….this is a brilliant marketing strategy you should be doing too!
The Theme & Page Builder We Used TO Achieve Tracie’s Website Design
- THEME – For this redesign, we moved Tracie from the Aveda theme to the Kadence Theme Pro.
- CHILD THEME – I started with the pre-designed Rae Theme (find it here in my shop) and then customized it to fit Tracie’s specific business goals.
- WEBSITE BUILDER – I also used the Kadence Blocks Pro plugin to design the site without touching a single line of code.
Making this switch brought Tracie’s site speed score up 26 points on desktop and 21 points on mobile!
I highly recommend the Kadence theme and blocks plugin for any business owner or content creator who is aiming to get a beautiful web design while maintaining fast site speeds! Kadence also has a robust free theme and free website block builder plugin you can try before upgrading. For Tracie, the pro version was 1000% necessary and worth it.
Before and After Pictures
Are you ready to see some amazing before and afters? Check these out! (Click the arrows to scroll through!)
Tracie’s Feedback & Project Experience
I asked Tracie about her feedback and experience working together on the website design project. Here’s what she had to say:
Q: Why did you decide to hire Katy?
“I had been thinking about redesigning my website for years because my theme was not working and site speed was slow. I knew I needed help and did not have the time or the knowledge to do it all on my own.
I have watched and followed Katy since she started designing websites and have been impressed by the work she did for others and knew that I needed to hire her too!
Since she was my student, I know her work ethic; she does not stop until everything is perfect! She communicates and ensures that what she creates is exactly what you want.“Tracie Fobes
Q: What was your favorite part about working together?
“I loved the ease of communication. Katy uses the perfect system, so I knew what I needed to do. She also showed me everything she was doing every step of the way. The project went much faster than I thought it would which was a welcome surprise!”Tracie Fobes
Q: How do you feel about the new Website design?
“Before, I did not feel confident in how I represented myself online. I know blogging and am a great coach, but the feeling people would get from my site did not align with that. After the redesign, I am more confident in what I can do to help encourage and mentor bloggers, no matter their experience level.
The website has the professional yet welcome feel I needed! It is not only more inviting but also easier to navigate. I am also finally promoting myself better (which I needed to all along), and all of that should lead to more clients, sales, and conversions.”Tracie Fobes
Q: Was it worth the investment?
“Hiring Katy was worth every single penny! Honestly, she should probably charge even more.
If you are on the fence about hiring Katy to build a website, my advice is to just do it. It is one of the best investments you can make for yourself, and you will not be disappointed.Tracie Fobes
Do you need help launching your coaching website?
Every coach deserves to have a great website that fully represents who they are and clearly articulates the value you have to offer your ideal clients. If you feel a tiny bit of shame about your current website when you share it; it’s time for an upgrade.
I’d love to help you launch your own strategically designed coaching website, so you can build a thriving online coaching business with ease! If you’re ready to take the next step, there are two ways we can work together:
These pre-designed templates and themes are gorgeous, easy-to-customize without code and built with strategy and an optimal user-experience in mind. Simply choose your favorite design, follow my step-by-step video tutorials to install and customize the site with ease and launch your new site to the world! It’s that easy.
Prefer to hand your website design project over to a pro? I get it, you have better things to do. I’m happy to create a semi-custom or custom website that’s tailor-made to fit your blog or business goals!
Happily designing life coaching business websites, wellness, fitness, and nutrition coaching websites, marketing and social media coach websites, and websites for other small business owners and content creators!