Disclosure: This post may contain affiliate links, meaning if you decide to make a purchase through my links I may earn a commission at no additional cost to you. See my disclosure for more info.
Are you a Christian blogger looking for ways to monetize your website while sharing the hope we have in the gospel? You may want to consider becoming a Mary and Martha Consultant!
Mary and Martha is not your typical affiliate program as it’s the direct sales division of DaySpring Cards, Inc., but it does pay one of the highest commissions of all Christian affiliate programs on the market (25% per sale + bonuses & incentives) and can be an amazing way to make passive income through your blog!
Is Mary and Martha an MLM?
Yes, Mary & Martha is a network marketing company. It was founded in 2013 as a division of DaySpring Cards, Inc. (which is a subsidiary of Hallmark) with the mission of creating a community of women who build one another up in faith and business.
When I first heard that it was an MLM, I was skeptical to sign up as a blogger, but the more I looked into the program, the more I realized this would be a legit way to monetize my blog.
Over the course of two years, I simply shared Mary and Martha naturally throughout various blog posts, on social media, and through my email list and was able to earn a few thousand dollars in commissions, recruit 6 people to my team, and rank advance to Team Leader without ever sending a cold pitch to friends and family or hosting any parties (virtual or in-person).
Though Mary and Martha is a direct sales company, you can treat it link any other Christian affiliate program (where you promote the products on your blog and get a commission when someone purchases through your link), or you can embrace the entire network marketing business model and also focus on building and leading a team.
Mary And Martha Products You Can Promote
As you may have guessed, “Mary & Martha” was named after the two sisters in the Bible who shared life at home, around the table, and in their community. Because these two Biblical women loved God and others, you’ll see that same mission, vision, and story reflected throughout Mary and Martha’s products.
Most of their home decor and gift items include faith-inspired messages that are designed to help you welcome, serve and connect with others; that’s why you’ll find products for your table, your home, and your faith in every Mary and Martha catalog.
How do Mary & Martha Consultants make money?
There are two main ways: referral commissions based on customer orders and additional commissions and bonuses based on your team’s performance.
Mary & Martha consultants earn a 25% commission of the retail value every time a customer buys through their referral link. If you sell $500 in a month, you can earn an additional 5% commission bonus, for a total of 30% commission on that month’s sales.
Great Start Rewards
In addition to your standard commission payout, you can also earn free products in your first three (3) months when you qualify for the Great Start Rewards program!
Here’s how to qualify for the great start rewards incentives:
- 1st full month – Earn a $75 product credit when you sell $500 -OR- a $125 product credit when you sell $1,200. (If you sell more than $1,200, the balance rolls over to your month 2 Great Start Rewards.)
- 2nd full month – Earn $200 free product credit when you have $1,200 in sales and rank advance to Executive Consultant. (If you sell more than $1,200, the balance rolls over to your month 3 Great Start Rewards.)
- 3rd full month – Earn $200 free product credit when you sell $1,200 and hold the Executive Consultant rank.
- Ultimate Great Start Achiever – You can also earn an exclusive Mary & Martha designer necklace when you have a total of $4,000 in sales over the three-month period and have a total of 3 consultants to your team! If you promote to Team Leader during the Ultimate Great Start Achiever program, you’ll also earn a $200 cash bonus!
Consultants can also earn luxurious all-expense-paid incentive trips for one or two!
For example, consultants who qualified for the trip from July- December 2019 were rewarded with a trip in April 2020 to Pueblo Bonito Pacifica Resort and Spa in Cabo San Lucas. In 2022, those who qualified got to go to Secrets Moxche Playa del Carmen in Cancun.
Consultants receive these trips by accumulating points they earn over the qualifying period. Here are a few ways to accumulate points:
- Every dollar you sell in your personal volume earns one point. So if you sell $1,200 worth of products every month for the qualifying 6-month period, you’d earn a total of 7,200 points.
- Attending conference earns 1,000 points.
- Getting promoted to a new rank earns 1,000 points.
- If a leader on your team is promoted to a new level you’ll also earn 1,000 points.
The minimum amount of points required to earn a free trip for one starts at 22,000 points.
Even if you don’t earn that many points, your work can still count towards other rewards. For example, you can get a beach tote for 8,000 points or a logo beach towel for 12,000 points.
Once a consultant hits that level, her gift shows up at her doorstep. That’s a huge perk for those consultants who are still working hard but don’t quite hit the trip qualifying mark.
If you’d like to see the full Mary and Martha compensation plan, I’d be happy to share those details with you. Send me a message and I’d be happy to share the details with you.
Pros & Cons Of Becoming A Mary & Martha consultant As A Christian Blogger
Because this isn’t your standard affiliate partnership, there are some things to consider before you sign on to become a Mary and Martha consultant. So let’s weigh both the pros and cons together so you can decide if it’s the right fit for you.
PROS – 3 Compelling Reasons To Join
When you partner with Mary and Martha, you call the shots! You get to decide how and when you want to promote Mary and Martha’s products and business opportunity. Plus, there’s no inventory to manage!
You can choose the traditional route of hosting in-person gatherings for friends and family or you can simply share about Mary & Martha online through your blog posts and social media accounts (like I did).
At the end of the day, you get the ultimate flexibility to make your own schedule, decide which blog posts to write, and decide which posts to share on social media.
2. Income potential
Another reason to join Mary and Martha is for the incredible financial opportunities. The income potential is essentially limitless!
As I mentioned before, Mary and Martha has one of the highest commissions of Christian affiliate programs on the market. If you treated this like any other Christian affiliate program, you’ll get 25 to 30% on all retail sales even if you never recruit a single consultant to your team.
To put that in perspective, DaySpring’s affiliate program only offers a 13% commission, Precious Moments’ affiliate program offers 10% and Hobby Lobby’s affiliate program only offers 4%.
Plus, if you decide to build a team and rank advance, you’ll have the opportunity to earn product credits, bonuses, and other fun incentives!
3. Community, Training & Support
When you become a consultant, you’re not just in another affiliate program with a basic dashboard that allows you copy and paste your link. Here’s what you get:
- TRAINING – You’ll also get to access the company-wide training material on your website dashboard. We also have a few Facebook support groups so that you can get live trainings from the corporate office and national leaders.
- COMMUNITY – You’ll be welcomed into the Mary and Martha sisterhood which is so inviting, uplifting, and encouraging! In these Facebook groups, you can also collaborate with other reps for promotion ideas and strategies.
- MARKETING MATERIALS – The company provides beautiful photos of the products so it is easy to promote on your blog, Pinterest, Instagram, and Facebook.
- MENTORSHIP – Then, of course, if you sign up on my team I’ll mentor and support you as well. I have a wealth of blogging experience and have a lot to share about online marketing, websites, SEO, and more.
CONS – 2 THINGS TO CONSIDER
I totally get that the opportunity may not be a good fit for every Christian blogger, so before you sign up, here are two things to consider.
1. There’s a small start up cost To Become A Consultant
With other affiliate programs (that don’t have the direct sales model), it’s typically free to sign up. So if you wanted to join DaySpring’s affiliate program, you can fill out a simple form, get approved, and start sharing products via your blog.
The important thing to note here though is that the fee isn’t just to become a consultant – you actually get a kit of products, supplies and support to set you up for success. Here’s what’s included:
- Amazing products to try, demonstrate and/or gift to others (Social Selling Kit comes with 8 products valued over $175 & the Deluxe Kit comes with 14 products valued over $500!)
- Business supplies & catalogs to share
- Mary & Martha home office training support
- Plus, you’ll get to work with me and get access to our team’s customized training, mentorship, and support.
There’s also an ongoing monthly fee of $10 to get a replicated website so that you can send people directly to your store to order online. This is a must!
2. Inability to Transfer Consultant/ Affiliate Status
Another con to consider is that if you ever want to sell your blog one day, your consultant status or affiliate account cannot be transferred to the new owner per Mary & Martha’s Policy and Procedures in Section 5 “due to the special personal relationship between Consultants and the company”.
That means that if the new owner of your blog wanted to maintain the sales from your Mary and Martha affiliate income stream, they would have to sign up as a consultant and update all of the links across your website.
I learned this when I sold my Christian blog in 2022. In my case, the new blog owners wanted to shift the direction of the blog from faith-focused to more lifestyle topics so they had to remove the Mary and Martha products and update them with DaySpring products.
As for my consultant status, I was able to keep it and continue promoting Mary & Martha here on my own personal brand.
Because I have the experience of building and selling a successful Christian blog, I’ve been able to write posts about building a faith-based business and help other Christian bloggers and social sellers share the gospel message while making a decent living for their families.
It’s my joy and honor to share what I know about blogging as a follower of Jesus. If I’m honest, I didn’t think I’d be sharing much of my faith on this website after selling my Christian blog, but God’s not done with me yet.
Frequently Asked Questions
I hope by now, you’ve been able to weigh the pros and cons, but I understand you may still have some questions. I’ll do my best to answer those for you. If you still have more questions about becoming a Mary and Martha consultant, feel free to send me a message.
Is Mary and Martha a pyramid scheme?
No, Mary and Martha is not a pyramid scheme or a scam.
Pyramid schemes are illegal because the people in those schemes recruit new reps and are only paid for starting people rather than selling a product. In that model only the people at the top make money.
With Mary & Martha, we sell reputable meaningful products and are the Direct Selling Division of Hallmark and Dayspring. You only make money by selling products and helping others on your team be successful!
Mary & Martha pays leaders bonuses and incentives for the training and support they provide to their team.
Is there a sales quota required in order to remain an “active consultant”?
As a consultant, you do not have a monthly quota. Submitting just 1 order of $1 or more every three months keeps your consultant status active.
The fact that there aren’t monthly order requirements and that we don’t have to carry inventory makes Mary and Martha a very good opportunity!
How often are Mary and Martha consultants paid?
Consultants get paid weekly. Paychecks are directly deposited to your account every Friday morning and bonuses are paid out on the 15th of each month.
Do I have to be a blogger to become a Mary & Martha consultant?
No! In fact, the majority of consultants do NOT have a blog. You can promote Mary and Martha via in-person gatherings, sharing with friends and family via word-of-mouth, booking virtual Facebook parties, and/or posting on your social media accounts.
One of the consultants on my team does not have a blog and is ranked above me and has her own thriving team. Blogging is not the only way – it’s just my personal favorite way. Whether you plan to blog or not, my team and I have the resources to help you launch your Mary and Martha business the way that feels best to you.
Can I become a Mary and Martha consultant for the discount?
You can become a Mary and Martha consultant and consider your 25-30% commissions as a discount if you want. If you like the products that come in one of the Starter Kits and plan on ordering more than $1 worth of Mary & Martha products every three months, it would be worth it to join as a Mary and Martha consultant.
In my experience though, most consultants who sign up for a discount don’t stick around for long.
Do I have to host home parties?
Nope! You do not have to host any local Mary and Martha gatherings if you don’t want to.
While Mary and Martha’s primary business model is designed for women to host gatherings in their homes, it isn’t the only way to market Mary and Martha products.
If you’re a social butterfly who loves to entertain and interact with guests in person, there are tools and trainings available to show you how to have a successful home party, but if that isn’t your thing, no worries!
You can promote Mary and Martha online through social media, your blog, and/or an email list! (That’s my preferred method!)
Do I have to sell to my friends & family?
No, you don’t have to sell to your friends and family if you don’t want to.
Thanks to the power of the internet, you can market your Mary and Martha products through various channels without ever asking your friends or family for a single sale.
To this day, I have NEVER sent a private message to a friend or asked any family members to order from me (not that there’s anything wrong with those methods). 100% of the sales that I’ve generated and the consultants that have joined my team came to me through my blog. This is the power of blogging and attraction marketing.
That said, I also think that if you truly believe in the products, you’ll naturally share them with the people you love the same way you’d recommend the latest movie you saw in theaters.
If you are concerned about being viewed as “salesy” or feel uncomfortable having sales conversations, first of all, I get it. It can be intimidating asking people to buy something from you, especially when you’re emotionally tied to the outcome.
I want you to know that I will never ask you to prospect a friend you haven’t talked to in 10 years via Facebook messenger or do any other spammy marketing techniques. On my team, we only share and practice the best marketing strategies.
How much time would I need to commit to growing my Mary & Martha home-based business?
That is 100% up to you; you can work as much or as little as you desire.
The amount of time you spend promoting products and recruiting new consultants will likely depend on a number of factors including your current work, family, and income situation as well as your goals. It will also depend on the promotion method you feel most comfortable with.
What if I become a consultant and I don’t like it?
Unlike other network marketing companies, there’s not a lot to lose by joining Mary and Martha. If you join and later decide it’s not for you, you’ll still have $125+ worth of products to gift or enjoy for yourself – and the best part is that it only costs you $59!
If you are concerned that you might not like being a Mary & Martha consultant, my best advice is to do your research BEFORE joining so that you have clear and realistic expectations about what’s involved.
Have you ever heard of the saying: “The dream is free but the hustle is sold separately?”
One of the top reasons people join a network marketing company is because the business model promises flexible hours and unlimited pay. Oftentimes, people wind up joining because they buy into the dream, not realizing all of the work that’s involved.
So before you sign up as a Mary and Martha consultant, have your questions answered by a leader in the company. Get the full picture. The last thing I want is for you to waste your time or your money!
What are the guidelines and restrictions about promoting Mary & Martha through an independent blog or website?
At the time of writing this post, here’s what the independent consultant agreement says in regards to the promotion of Mary and Martha products online:
Page 1, Section 4: “I understand that the success of the Company and its independent Consultants depends on direct selling to consumers. For this reason, I will not sell the Company’s products to or through a retail store, yard sales, or other fixed commercial establishments, nor will I sell Mary & Martha Products via the Internet except through the Company’s approved website.”
Page 2, Section 15: “I will protect the high reputation that Mary & Martha and the Company enjoy in the marketplace and operate in a lawful and ethical manner. I will not do anything as a Consultant that would tarnish the brand names or business of Mary & Martha, the Company or its affiliated companies.”
With those guidelines in mind, you can promote Mary and Martha on an independent blog, however, you must direct all traffic to purchase a Mary and Martha product through your approved Mary and Martha website.
Is Candace Cameron Bure part of Mary & Martha?
Yes! In 2017, DaySpring entered into an exciting partnership with famous Actress, Candace Cameron Bure to launch her own line of Biblical-inspired products. Then in 2019, Candace partnered with Mary and Martha to launch her very first Christmas line called Simply Christmas!
If you’re not familiar with Candace, she is an award-winning actress, producer, New York Times Best-Selling Author, dynamic speaker, wife, and proud mother of 3. To many, she is DJ Tanner from Full House, Aurora Teagarden, and appropriately nicknamed the “Queen of Christmas” for her role in numerous Hallmark Christmas movies.
This partnership is just another reason why I love Mary and Martha.
How to become a Mary & Martha consultant
If you’re ready to get started, signing up is easy! Simply click here to become a Mary & Martha Consultant and follow these steps:
- Click the green GET STARTED button. To sign up on my team, make sure you see my name, Katy Boykin, in the top right-hand corner.
- On the sign-up page, select the ENROLL button.
- Next, review the independent consultant agreement, select the checkbox saying that you have read and agree to the Mary & Martha Independent Consultant Agreement and then hit the “I AGREE” button.
- Select your enrollment kit and hit the “ADD/CONTINUE” button. Remember, you can choose the Social Selling Kit or the Deluxe Kit. To review what’s in each of the kits, click the “More Information” hyperlinks.
- Fill out your personal information. Be sure to check YES to get a personal website and then click “CONTINUE”.
- Remember, saying yes to a personal website will cost $10/mo but it gives others the ability to shop through your link. If you’re a blogger or plan on promoting via social media, this is required!
- Next, set up your direct deposit information
- Enter your credit card to pay for your business kit and monthly website subscription.
- Voila! You’re a brand new consultant! Once I receive a confirmation email, I’ll reach out and walk you through the next steps.