Now Booking March 2023

Strategic WordPress Website Design

With your unique business, story, and experiences, coupled with my design and marketing expertise, we can create a tailor-made website that fits your business like a glove!

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Have You Recently Thought…

  • My website needs work and doesn’t reflect the value I have to offer my clients… but I have a lot on my plate right now.
  • My website got me where I am today, but I’m ready for an upgrade. I want a site that looks amazing and drives results.
  • Websites aren’t my zone of genius. I’m ready to invest in my business & hire someone who obsesses over marketing.
You’re In The Right Place.
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You deserve to work with an expert who marries beautiful design and strategic marketing

You can have a beautiful and trendy website, but if it doesn’t infuse user-friendly marketing strategies, sales psychology, or clear copy/messaging your site can…

  • delude your business’ potential
  • devalue your content, products, and services
  • Or, worse, send your dream clients into the arms of your competitors

Let me help you build a website that showcases your credibility and brand personality while guiding your user through your customer journey.

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Katy exceeded my expectations

I have spent a ton of money hiring people online, coaching, masterminds, courses, etc, and I truly believe this is not only the first time someone met my expectations, but Katy exceeded them by far. She knows her way around WordPress; that was made very clear during this project!
Heidi-Marie C.
Peppy-paws.com

More than just a “cookie-cutter” site

We hired Katy because we needed someone who was more than just a “cookie-cutter” website builder. We needed an expert in both marketing automation as well as website design to build us a custom membership platform. She absolutely nailed it! With Katy, you get much more than just a web designer….you get a marketing, business, and life coach!
Lindsay L.
vitalityprojectapp.com

She made my vision come to life

Before working with Katy, I was spending so much time trying to design my site when I could have been creating content. She not only made my vision come to life, but she also had incredible suggestions and got it done fast!
Victoria C.
motherhoodlifebalance.com

Katy exceeded my expectations

I have spent a ton of money hiring people online, coaching, masterminds, courses, etc, and I truly believe this is not only the first time someone met my expectations, but Katy exceeded them by far. She knows her way around WordPress; that was made very clear during this project!
Heidi-Marie C.
Peppy-paws.com

more than just a “cookie-cutter” website builder

We hired Katy because we needed someone who was more than just a “cookie-cutter” website builder. We needed an expert in both marketing automation as well as website design to build us a custom membership platform. She absolutely nailed it! With Katy, you get much more than just a web designer….you get a marketing, business, and life coach!
Lindsay L.
vitalityprojectapp.com
What’s Included

The Design Experience

This is perfect for well-established small businesses/bloggers who have their target audience and offers honed in and want a unique site that’s strategically built to grow alongside their business.

For all the details, click the plus icon beside each item for more information! 

Strategy & Basic Branding

Get ready for a deep dive into your business, dream client profile, problems your business solves, brand personality, design direction, and more.

In our kick-off call, we’ll create your entire website strategy, including the sitemap, with your user experience in mind! You’ll get input and insight on the copy you’ve written for the website, with suggestions on how to speak to your visitors. 

One of the first steps we’ll take together is deciding on your brand’s visual aesthetics. A mood board will pull together a collection of images that visually reflect the “vibe” of your brand and help elevate your online presence.

I’ll also thoughtfully select a few fonts that you’ll use on your beautiful website and throughout any future marketing materials.

Colors communicate a lot visually to your audience, so we’ll curate the perfect color palette that will resonate and help your brand stand out!

Website Design

Katy will design a unique, responsive WordPress website either from scratch or starting with a pre-designed template.

Every site is built with an easy-to-use page builder plugin like Kadence Blocks or Elementor because it gives me the ability to design efficiently and hand the project back over to you once I’m done.

That means to maintain your website, you won’t need to learn code/ become a web developer or hire me every time you want to make a small update.

Your website will be able to pivot and grow with you as you implement and test new ideas.

Because the home page is your visitor’s first impression, we will thoughtfully craft a homepage that will make your dream client say, “YES! This is exactly what I was looking for.”

You can also choose 5 additional interior pages as part of the starting package price. We can discuss the exact pages you’ll need when you book a free discovery call!

If you offer physical or digital products, we can also add e-commerce to the site with the WooCommerce or SureCart plugins.

In addition to the 6-pages, Katy will design your blog, including the post archive, single post & category pages so you can implement a content marketing/ digital marketing strategy right away!

Plugins, pixels, and tracking codes, oh my! Katy will ensure your WordPress site is configured with the best settings and plugins. She’ll also make sure to add any integrations with analytic tools and tracking pixels, so you’re set up for long-term success.

Premium plugins may require a separate annual subscription fee to be acquired from the creator of the plugin.

Katy will install an easy-to-use search engine optimization (SEO) plugin. She’ll ensure your site includes tidy permalinks, updated title tags, and meta descriptions so it’s SEO-friendly.

This does not guarantee that you will rank in search engines, but it will set you up with a solid starting foundation.

Launch

Before we celebrate your website launch, I’ll show you how to navigate the back end of your website, so you feel comfortable maintaining your website and making updates. You’ll also be able to ask any final questions.

We’ll also craft a customized launch plan so you can get traction on your new website right away! I may also write a blog post about the project and share it with my audience to help with momentum as well!

I’ll equip you with a handful of launch graphic designs, including website mockups and branded graphics in various sizes, so you can effortlessly share about your new website on social media when it’s time to launch!

I will never hold your website hostage. I will teach you or the key players on your team how to update the website on their own so you can confidently add new content and manage your website on your own!

If you have a question or see an error after we launch, Katy will be available via email to support and fine-tune the website for 14 days after the launch free of charge!

The Package

Custom WordPress Site

Katy will start with a blank canvas and create your website from scratch, allowing your vision to come to life.

Your investment will depend on the content volume, technical integrations, and other factors. Inquire for a custom quote.

  • Most clients invest between $3,500 – $10,000
  • Timeline: 4 to 8 weeks
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Don’t see a package that works for your budget or timeline? You can always create your own website using the website templates, video tutorials, and other resources found in Katy’s DIY Dream Site Membership.

Meet The Designer

I’m Katy, WordPress Web Designer & Marketing Strategist

I’m honored to get the opportunity to help you launch your website with ease and build a thriving business online!  I know there are a lot of moving pieces when it comes to creating a website, but my team and I are to help you simplify the process and take the burden off your shoulders.

With over 7 years of experience, I’ve helped hundreds of business owners launch scroll-stopping websites, rank on the first page of Google for targeted keywords, grow engaged email lists on autopilot, create digital products that sell like hotcakes, and book dream clients! I’d love to help you do the same.

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Designing from Arizona – Serving Clients Worldwide

Frequently Asked Questions

I hope these help make your decision to book with me an easy YES!

I design and develop high-quality websites on the WordPress platform (on self-hosted WordPress installations only) using either the Kadence Blocks Pro plugin or Elementor Pro plugin.

Both plugins are easy-to-use page builders that allow me to design beautiful, strategic web pages quickly AND be able to hand the website project over to you when I’m done — allowing you to maintain your website with confidence and ease.

Annual subscriptions to either of these plugins are sold separately.

Typically, the theme restyles take between 1-3 weeks and custom website designs take between 4 to 6 weeks to complete. The length of the project depends on a number of factors including the volume of content, number of pages, website functionality, and whether we’re designing from a theme or from scratch.

When you book, we’ll set an agreed-upon start and finish date for your project. You’ll have time before we start to get your homework done. I will guide you through the process, keep things on schedule, and make sure you have your dream site up and running ASAP! NOTE: Your prompt feedback and communication will be very important during this process.

Katy can give you a specific timeframe on your free discovery call!

Yes, there is a retainer fee. We can split the project up into 2 or 3 payments. So 34% or 50% will be due at the beginning of the project when you sign the contract. Because I work with just a few clients at a time, the initial deposit is required to hold your spot in my calendar. This retainer fee is non-refundable to make sure that we honor the time I’ve set aside just for you.

If you need more flexible payment plan options, please let me know in your free discovery call so we can discuss a custom payment plan.

I book out anywhere from 1-3 months in advance. To book with me (and hold your spot), you’ll pay a 34% or 50% deposit (depending on the payment plan you choose).

Even if your project start date is a few weeks out, you’ll have some homework to get started on right away! Definitely don’t wait to book your free discovery call if you want me to design your website!

Because every website has different needs, content, and goals, it’s best to schedule a free discovery call to get a personalized proposal with pricing!

Katy can also share the exact WordPress themes, plugins, web hosting, software, and tools you’ll need in addition to her design services. You can also check out her top recommended tools here.

I do not currently offer logo design as a service.

If you do not have a logo or your logo needs a refresh, I recommend hiring a logo designer. Otherwise, we’ll use text to display your company name in one of your curated/ on-brand fonts.

Although my WordPress Website Design company is based in Arizona, I’ve worked with clients all over North America, including Canada. Thanks to the internet, distance isn’t a problem! 

The majority of our communication will be by private chat or discussion threads inside of our project management system or through scheduled zoom calls. Any time we schedule calls, we’ll use my scheduling calendar, which displays all call availability times in your time zone. Easy-peasy!

Copywriting is often a sticking point for my clients and is easily the most overwhelming part of the entire WordPress design process.

I’m happy to add copywriting as a service you can add during the proposal process if that’s something you need help with.

Adding copywriting as a service may increase the project budget and timeline depending on how many pages you need to have written.

I will embed or connect your opt-in forms to your email service provider (ESP) inside of Elementor or Kadence Blocks but you’ll be responsible for setting up any and all lists, forms, automations, broadcasts, etc. inside of your ESP.

If you would like assistance with this, be sure to bring it up in our consultation so we can factor it into the timeframe and cost. My two favorite tools for email marketing are ConvertKit or ActiveCampaign. 

Once your project is complete, you should be equipped to maintain, add new content, or make updates on your own.

Remember, the full design experience package comes with one live website training session that is recorded, 2-weeks of post-launch email support, and access to our library of tutorial videos!

However, if you’d rather have a pro handle it (who already knows your website and business), you can certainly hire me to design new pages, build out funnels, add additional site functionality, or do other website projects. Simply reach out to me with your request and we can discuss pricing.

We need all of your content (images, website copy, files, etc) before we can start. Katy will guide you through the steps of our Brand Assignment that needs to be completed one week prior to the start of your project after you book.

Absolutely! You can view my favorite projects on my Portfolio Page.

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Please send me your project details. I’ll be in touch to set up a time to chat about your business goals and create a customized proposal for your project.