Pet Blog Design For Peppy Paws
“She was highly recommended. I just connected with her immediately and I liked the different options she had for working with her. For example, I could choose a more do-it-yourself with minimal help or full service and I liked that I had those options. Also, for what she does it was super reasonable as far as pricing.”
Disclosure: This post may contain affiliate links, meaning if you decide to make a purchase via my links, I may earn a commission at no additional cost to you. See my disclosure for more info.
Project Highlights
I am so excited to share the amazing transformation of the dog website design for Peppy Paws! In this post, I’m sharing all of the project details (including the tech stack we used), the before and after pictures, Heidi’s honest feedback, and more.
If you haven’t met Heidi, pet blogger and owner of Peppy Paws, she is a passionate dog advocate & dog lover!
Heidi started the Peppy Paws website because she wanted to provide a way to help dogs with hip and joint pain and digestive issues. Knowing dogs often mask their pain, she started selling dog supplements on Amazon and had amazing success.
Her supplement line was the first baby step towards doing something big for dogs. Ultimately, that’s what gave life to the Peppy Paws pet blog. Heidi continues to share valuable tips, resources, and information with fellow animal lovers and dog owners. She writes about a wide range of topics, from pet food recommendations, dog training, and behavior tips to the best dog treats and dog food and everything in between.
Heidi’s Website Dilemma
When I met Heidi, she had two websites:
- She had a blog that she designed herself on the Duda website builder under the “Peppy Paws Furever” domain.
- And her e-commerce shop was hosted on Shopify on the “Peppy-Paws” domain.
She was managing two websites for one brand which was a little messy and confusing. Not to mention, she had duplicate content on both sites which was hurting her ability to rank for key terms on search engines.
Heidi really wanted to move everything over to 1 website on WordPress.
She said, “Because I had my website on another hosting site which I did not ‘own’, I was worried that if anything happened to that company I would lose my entire business.”
When Heidi asked how she could covert her websites over to WordPress in a Facebook group for bloggers, she said I came highly recommended. We hopped on a discovery call, created a game plan for her project and the rest was history!
About the Dog Website Design Functionality
Heidi really wanted to clean up the website design, making it cleaner and more visually appealing while reflecting her personality.
We stuck with the color palette she was using on her Duda website – using magenta, teal, and shades of blue and gray. These colors are bold!
Without the proper use of neutral colors and white space throughout the design, these colors can become overpowering, but we were able to make it work beautifully.
My favorite part is how we designed and developed the home page. Believe it or not, we actually started with the Rae Theme and we transformed it into a completely unique design that captures Heidi’s personal style! You wouldn’t even be able to tell this website came from a website template.
Heidi’s Feedback & Project Experience
I asked Heidi about her feedback and experience working together on the website design project. Here’s what she had to say:
Before hiring Katy, what made you decide it was time for a new website?
“I had my website on another hosting site which I did not own, and I was worried that if anything happened to that company, I would lose my entire business.”
How did you initially hear about Katy & why did you choose to work with her over all of the other options?
“In a blogging website when I was asking about converting my website over to wordpress. She was highly recommended. I just connected with her immediately and I liked the different options she had for working with her. For example, I could choose a more do-it-yourself with minimal help or full service and I liked that I had those options. Also, for what she does it was super reasonable as far as pricing.”
What do you love most about the website?
“I love that it is “cleaner” and probably way more user-friendly. The website I did was “pretty” but probably was too busy and not super user-friendly. I also love that I am now officially on wordpress.”
How do you think the new website will impact/ improve your business?
“I think it will improve my business because of being more user-friendly but mostly I think because I am more confident now having my business on wordpress I will treat it more like a business.”
As a result of your new website design, what transformation have you seen in your business or what did you learn from working with Katy?
“It’s too early as far as a transformation but while Katy was redoing my website she shared several insights, do’s and don’ts, and suggestions about how I can create my content, post it, get opt-ins, and ultimately make sales. I very much appreciated her expert advice.”
What was your favorite part about working together?
“I have spent a ton of money hiring people online, coaching, masterminds, courses, etc, and I truly believe this is not only the first time someone met my expectations, but Katy exceeded them by far. She knows her way around wordpress and that was made very clear during this project.”
If you were to talk about how you felt about your business and website before working together, how would you compare the two?
“I don’t really think I was connecting to my website before as a business and now that it’s been redone and is on wordpress I feel I have a real business and can’t wait to get my blog posts cleaned up and work on getting traffic to the site.”
Do you need help with a new pet blog website design?
Every business owner in the pet industry deserves to have a great website that fully represents your brand and clearly articulates the value you have to offer your ideal clients. If you feel a tiny bit of shame about your current website when you share it; it’s time for an upgrade.
I’d love to help you create a website that’s strategically designed with your ideal client and business goals in mind, so you can build a thriving business with ease! If you’re ready to take the next step, there are two ways we can work together:
1. Shop Website Themes
These pre-designed themes are gorgeous, easy-to-customize without code, and built with strategy and an optimal user experience in mind. Simply choose your favorite design, follow my step-by-step video tutorials to install and customize the site with ease and launch your new site to the world! It’s that easy.
While I don’t have a theme that has demo content built-in specifically for pet owners, you can easily customize any theme and add your own content and images.
2. Hire Katy To Design An Amazing Website
Prefer to hand your dog website design project over to a professional? I get it; you have better things to do. My team and I would be honored to design and develop a WordPress website that’s tailor-made to fit your business goals!
Happily designing pet blogs, dog training websites, and more.
