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I’m so excited to share The Unshakeable Entrepreneur‘s custom social media coach website design project we just launched!
Anika Switzer is the beauty and brains behind the brand. As a social media coach, she helps beginner mompreneurs turn their social media marketing anxiety into social media confidence so they can sell online without feeling like a Spammy Tammy!
(Is that not the best brand bio statement.)
Over the last 3 years, she was able to turn the time-consuming “online scroll” into a booming business even with a small following on her social media platforms and now she’s ready to help others do the same!
How I Connected With Anika, Social mEDIA cOACH
Anika reached out to me in the Fall of 2020 thanks to a past client’s recommendation (Thanks, Victoria!). We had a great discovery call but at the time, she wasn’t quite ready. Then 6-months later, she reached out again, reviewed her business goals and we officially kicked her social media coaching web design project!
Throughout this project, Anika and I exchanged many text messages in our centralized project management system and zoom video calls. Through it all, Anika was so coachable and such a joy to work with. It was really cool to get to know her personality and also see it reflected in the design of the website.
Speaking of design…
About The Design & Site Functionality
Anika really wanted her website to have a soft, sophisticated, and feminine vibe that will attract her target audience (mompreneurs who are just getting started sharing their business online). I can say with confidence that the final design accomplished that perfectly!
The design feels light and airy with a color palette of soft pink and blue pastels and neutrals. Don’t you agree?
What’s most impressive is that we were able to create a gorgeous website design without professional brand photos. Typically, I recommend having some high-resolution professional brand photos for the website because it can really impact the design, but with Anika on strict lockdown in Canada (thanks to the pandemic), we had to work with the iPhone photos that she had!
Of all of the pages, my favorite is her services page. We debated building out a single service page or creating multiple sales pages but ultimately decided on one single page for now. As her business expands, we can create full sales pages for each specific type of service offering later. For new coaches, this is always my recommendation – start simple and scale up as your business evolves!
Before we could even start designing this page, we had to decide on a system that would let her take new inquires, book consulting calls, build proposals, send invoices and allow her potential clients to purchase her low-touch service products (like audits) without talking to her first. In the end, we settled on integrating Dubsado into her business and website and we both couldn’t be happier with the end result!
Anika’s Feedback & Experience
I asked Anika about her feedback and experience working together on the website design project. Here’s what she said:
“Katy’s dedication to my project has blown me away. She has surpassed every expectation I’ve ever had. She is extremely knowledgeable, passionate, and accessible. Coming into the project I wasn’t sure what to expect or how to even express what I wanted and needed. Katy helped me understand the process and really walked me through the client website experience from start to finish. I am beyond thrilled with the entire turnout and confident the website will take my business to the next level. No doubt!
What was your favorite part of the design?
“I love the cohesive look! The website surpasses everything I had in mind – the look, the flow, the feeling, the message. Everything is so fitting.”
What was your favorite part about working together?
“Katy helped me gain so much clarity for my business. She has so much knowledge of the customer and workflow experience. I went into the process not really knowing what I wanted and am so clear on my vision now.”
What surprised you most about your experience working with Katy?
“I was really surprised by her dedication to the project. At all times I felt I was in extremely good hands. It is clearly visible that she is passionate about her work. She went above and beyond!”
Do you need help launching your coaching website?
Every coach deserves to have a website that fully represents who you are and clearly articulates the value you have to offer your ideal clients. If you feel a tiny bit of shame about your current website when you share it; it’s time for an upgrade. I’d love to help you launch your own strategically designed coaching website, so you can build a thriving online coaching business with ease!
Happily designing life coach business websites, wellness/fitness/nutrition coaching websites, marketing and social media coach website design, and websites for other small business owners and content creators!